Art Direction
![Merchant Archive](http://studiolees.com/wp-content/uploads/2023/08/MERCHANT-ARCHIVE-AW-20173-1.jpg)
Advertising campaign for Merchant Archive Autumn/Winter 2017 campaign.
Art Direction
![Merchant Archive](http://studiolees.com/wp-content/uploads/2023/08/MERCHANT-ARCHIVE-AW-2016-SITE3.jpg)
Merchant Archive was an renowned luxury fashion, balancing tradition and the forward-thinking approach to design. I was privileged to work with Sophie Merchant for four years. Here is a glance through a few projects we created during our second year.
Art Direction
![Merchant Archive](http://studiolees.com/wp-content/uploads/2023/08/MA-1-1-1.gif)
Here’s a glimpse into the final project for Merchant Archive’s closing show. Working closely with Sophie, I ran the complete creative direction: the location, the food, site projections, set design, and overseeing casting and glam.
Art Direction
![Calico Club](http://studiolees.com/wp-content/uploads/2020/09/CC-BRANDING.jpg)
New identity for Calico Club.
The Calico Club provides a curated calendar of events and experiences for devotees of design, interiors, gardens and art. Created by the House & Garden team, The Calico Club brings the magazine to life, offering privileged access to the people and places we feature on our pages. The Calico Club is a ready-made community for curious minds in search of cultural adventures.
The Calico Club provides a curated calendar of events and experiences for devotees of design, interiors, gardens and art. Created by the House & Garden team, The Calico Club brings the magazine to life, offering privileged access to the people and places we feature on our pages. The Calico Club is a ready-made community for curious minds in search of cultural adventures.
Art Direction
Fragility
A directorial debut, this film was created for Merchant Archive to showcase the AW17 collection.